Douglas Beauty Days | Fleurop

On September 11-12, 2026, a festival took place in Düsseldorf that brought the beauty and lifestyle industry to life: the Douglas Beauty Days at the "The Frame" event venue. On over 5,800 m² of exhibition space, more than 60 beauty and lifestyle brands presented themselves – a diversity that appealed to every taste. This two-day event was not simply a trade show, but a holistic experience where inspiration, exchange and fun mattered equally.

The product range spanned a wide arc: Makeup, skincare, fragrance and lifestyle products presented their latest innovations and trends. But what made it special was the interactive component: Masterclasses, live talks, beauty experiences and meet & greets with experts and influencers invited visitors to learn more and make genuine connections. The highlights spoke for themselves: Beauty talks with Dr. Emi Arpa and Dr. Susanne von Schmiedeberg as well as masterclasses by Charlotte Tilbury and other renowned brands provided moments full of knowledge and inspiration.

The atmosphere was lively and exuberant. DJ Alle Farben heated things up with live acts, while food trucks, various beverage stations and other DJs underlined the festival character. Everywhere, moments of exchange and joy arose – whether trying out new products, networking or simply enjoying the festival vibes. A special incentive for visitors: Exclusive goodie bags worth over €300 for purchases from €59 onwards. These generous gifts showed how much brands valued their community.

Fleurop was present at the Douglas Beauty Days as an event partner with our Flower Bar. Here, visitors could take home free mini flower bags – a floral goodie that kept the visit in memory. Additionally, a decorative flower arch and floral design of the event area ensured that flowers adorned the festival.