Customer magazine – Bunte Blumenwelt

For twelve years, our popular Fleurop customer magazine was called 'feelings'. Launched in 1961, the magazine has undergone many changes in content and design over the decades, adapting to current trends and reader habits. By returning to the very first title "Bunte Blumenwelt" (Colourful World of Flowers), we have taken into account the wishes of many partners and readers to choose a German name again. The choice of "Bunte Blumenwelt" and the redesign of the cover were made after an extensive period of work, taking into account many suggestions and arguments. Changes have also been made to the content of the "Bunte Blumenwelt".

At the request of many of our partner florists, we have already broadened the editorial focus during 2015 to include additional topics relating to flowers, floristry and ornamental plants. Since November, the customer magazine has also offered an expanded range of puzzles in place of the horoscope. In addition to the Sudoku logic puzzle, other puzzle formats related to flowers and plants will be added. In the "Bunte Blumenwelt" section, readers can find out more about the special features of the Fleurop service, as well as occasional and seasonal suggestions from our range. The competition on the back page continues.